If you learn to program you’ll have a superior sense of the true cost of software development and will be a much more successful non-technical cofounder. The most precious resource is time and many non-technical cofounders get tripped up by a false sense of how long things should take to implement. Learning to code has never been easier and you can check out my earlier post on how to get started.
Business cofounders shouldn’t get lured into thinking that they don’t need technical skills when looking at the CEOs of multi-billion dollar tech companies. Guys like Zuckerberg, Bezos, Steve Jobs and Bill Gates all started out with a solid foundation of technical knowledge, which contributed to development efficiency.
This article from Rob Spectre over at Fast Company points out that Donald Trump’s success is the result of his knowing the costs associated with real estate development better than any of his competitors. In the end, running a successful startup is about out competing your competition in the pursuit of limited resources: funding, advice, talented engineers, time, etc. Having a basic understanding of coding makes entrepreneurs better competitors.